Retailers Still Own the Wallet
From AI Secret · subscribed via aiste.ulozaite@gmail.com · original ↗ · unsubscribe
- Retailers are racing to appear in AI chatbot recommendations as shoppers increasingly ask ChatGPT and Gemini what to buy
- Visitors sent by AI spend 41% more per visit, but retailers steer actual purchases back to their own sites to retain customer data and loyalty
- OpenAI shut down in-chat checkout, retreating to discovery; trust-based checkout still requires the decades of returns and loyalty programs only established retailers possess
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