How Cloudflare Is Making AI Pay for Content
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- Cloudflare’s reverse proxy position allows it to classify automated traffic and charge for requests from AI agents and crawlers
- The company evolved from blocking bot traffic to implementing Pay Per Crawl (flat per-request pricing) and Pay Per Use (pricing by outcome)
- Cloudflare resolves identity, permission, and payment within a single request using Web Bot Auth for cryptographic verification and the x402 protocol for payment
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