Disney signs deal to let TikTokers incorporate its content into posts
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- Disney content can now be incorporated into TikTok creator posts
- Part of Disney’s broader content distribution strategy
- Expected to drive new creative formats on the platform
Disney
The Walt Disney Company and TikTok today announced a global deal that will allow social media content creators and fans to access and use memorable scenes from Disney movies and shows.
The new pact, which will pilot in the US in the coming months with other markets to follow, will bring a collection of curated Disney-centric fan-created content from TikTok to the Disney+ app. At launch, short-form videos from participating creators who opt-in to the program will live on both TikTok and Disney+ verticals. The shorts will feature characters and stories from Disney’s brands including Pixar, Marvel, Star Wars, FX and more.
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