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Don't Ask What You Want. Ask Who You Want To Be

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In almost any large dataset drawn from the real world — populations of cities, lengths of rivers, prices, earthquake depths, company revenues — the leading digit is not uniformly distributed. The digit 1 appears as the first digit about 30% of the time. Not 11%. Nearly three times the naive expectation. The digit 9 appears less than 5% of the time.

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