Cloudflare Tracks AI Brand Visibility
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Cloudflare is launching its AEO Visibility Dashboard to show brands whether AI assistants such as ChatGPT and Gemini cite, mention, or recommend them. Unlike its Agent Readiness tool, which checks crawler access, the new dashboard measures what happens after content is read.
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Artificial Intelligence
Cloudflare Wants to Tell Brands Whether AI Is Actually Recommending Them
The AEO Visibility Dashboard will use first-party data to reveal how answer engines are using their content
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The content distribution network Cloudflare is rolling out a new tool that shows brands whether AI assistants like ChatGPT and Gemini are citing, mentioning, or recommending them, a layer of visibility marketers have effectively lacked since answer engines began displacing search results almost four years ago.
The AEO Visibility Dashboard, which launches in early access on Thursday, is the second piece of Cloudflare’s Answer Engine Optimization Suite.
The first element, called Agent Readiness, checks whether AI crawlers can access and read a site at all. The Visibility Dashboard, on the other hand, measures what happens after an agent crawls a website.
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Mark Stenberg
Mark Stenberg is ADWEEK’s senior media reporter.
| @markstenberg3 | mark.stenberg@adweek.com |
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